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This tool will help you find your purpose and unlock your full potential

unlock your full potential

Today I want to talk about the power of coaching. 

Coaching is different from mentoring, consulting and generally giving advice. 

The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

To me, coaching is about creating self awareness, holding space, providing accountability and transforming beliefs.

When someone transforms their beliefs from a place of “I can’t” to “I will” they take action towards their goals in a more powerful way. 

They stop feeling stuck, and they start moving. 

Time and energy – two of your most precious resources – are put to good use to help you create the life you want. 

I wish I’d had access to coaching when I was in my twenties. I honestly didn’t know it was a resource that was out there for me. 

I would have leveraged coaching before investing $25K+ in business school and giving up my full time salary at Conde Nast.

I know it would have enabled me to pursue my next steps with clarity and intention.  

Now as a coach, I get to witness the power coaching has on our members and clients.

Everyday, I hear members shifting from a place of “What should I do with my life?,” to “I’m so grateful to be living my purpose.” 

I hear relief, clarity and peace in our members’ voices.

I see them launching businesses and shifting careers in a matter of months. I see them negotiating for raises and promotions and making big changes in their lives.

If you know you’re meant to do more with your work and life, but you’re not sure what that looks like, I want you to read this article. 

Let’s talk about how coaching can help you unlock your full potential.

Coaching is All about You

When I was training to be a coach with the NeuroLeadership Institute, I heard over and over again how much we love to give advice to others. It makes us feel like an expert and it’s a great way to offer support.

But truly supporting someone with transformation isn’t about me and what makes me feel good.

While I do feel that there’s a place and time for giving advice, coaching is quite different and often much more powerful.

First, coaching honors the fact that my brain and my client’s brain are completely different. You have different needs, goals and experiences; therefore, what worked for me in my career change, may not work for you.

Instead, coaching offers the space to better understand your own thinking and your beliefs. As you uncover your beliefs you start to witness how you’re making decisions that are holding you back. Following that awareness, you can choose something different.

It’s powerful to have that breakthrough on your own. Your brain physically changes in that moment, and with that change comes long-lasting transformation.

Coaching is Your Roadmap to Growth

Following these breakthroughs in thinking, coaching offers accountability, support and structure to help you create new beliefs, habits and a plan of action that drives you towards your goals.

I think of coaching sort of like using google maps. 

You know your starting point (you’re feeling dissatisfied and frustrated with your career), and you know you want something different (a more fulfilling career and life). 

With coaching, you identify your specific destination, then you learn all the steps you have to take to get from point A to point B. In partnership with your coach, you create a map for yourself. 

That certainty you crave becomes more available to you. And you shift from the away state (a place of fight or flight) to the toward state (a place of possibility.)

This saves you time, money, frustrations and so much more.

Now, if you’re great with directions and don’t need a map to figure out 1) where you should go, and 2) how to get there, that’s great.

But, perhaps you still need some support in building a specific skill to get you from A to B.

Other benefits can include developing communication skills, building negotiation skills, and increasing your confidence.

When Should You Seek a Coach?

If you’re feeling stuck, and you know you want to do something else with your work and life but you’re not sure what, I recommend exploring coaching. 

Before joining Work Bigger, I see our clients’ and members’ minds racing

“Maybe I should go back to school? An MBA may help me figure out what I should do with my life.”

“Maybe I should start my own business?”

“Maybe I should just join a startup, and see how I can make the most of it. It may lead to my dream job?”

“Maybe I should pursue a certification of some sort…”

Are you spinning? Are you asking these questions because you’ve seen others take this path and it has worked for them, so you think it might work for you? Or, are you simply confused?

This internal dialogue is exhausting.

And when you make decisions from a place of exhaustion, you’re not making a decision that will truly serve you. Instead, you’re really looking to bring that exhaustion to an end.

This is where coaching can come in.

While someone can give you advice and tell you what worked for them, coaching will create the space for you to decide what’s best for you. It will take into account your needs, your goals and what’s most important to you.

Now I want to hear from you. Have you ever considered coaching as a tool to help you unlock your potential?


P.S. Make sure to download our workbook, Attach to a Purpose, Not a Job to get clarity on what you want, faster! 

Belma McCaffrey

Author Belma McCaffrey

More posts by Belma McCaffrey

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